I used to be a long distance runner in my childhood--this is where I developed the mental toughness that's required for my hiking and mountaineering. It's that, "I can! when my body says I can't that alows a climber get to the top of the mountain."
Can't beat them! They've got everything online which means I don't have to deal with Scott from HB when they don't have it in stock. No getting Bent-Over everytime I buy something because they have much better and more often sales. Now don't get me wrong I still get most of my gear off of the internet at the lowest possible price, but I like to go here for my local interests.